Read in Option Finance
Fabienne Kerebel, a lawyer at Ginestié Magellan Paley-Vincent, talks about the advantages of Media for Equity operations for start-ups:
"Start-ups can gain notoriety very quickly without paying cash, which is an essential development opportunity for these young structures ... The media for equity offers them a show of magnitude, of a nature to make known their brand, their products and services to the general public, to differentiate them from other start-ups and to facilitate access to external capital ".
"Media for equity investors (media groups or specialized funds) also often provide support to the start-up and its executives in order to optimize their marketing strategy in the short and medium term".
